Product Photography
What is Product Photography?
Product photography uses specific techniques to showcases products in an attractive way and entice potential buyers to purchase specific products.
Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer.
90% of information transmitted to our brain is visual.
These days, no matter how sophisticated, website visitors are first engaged by visual elements, not written copy.
Photos are a key part of a consumer’s decision-making process, ultimately determining conversion and retention rates.
The quality of a product photo reflects your brand image, creating the infamous first impression.
The key to making the most of their first impression is to present polished, professional images that evoke maximum engagement.
Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer.
90% of information transmitted to our brain is visual.
These days, no matter how sophisticated, website visitors are first engaged by visual elements, not written copy.
Photos are a key part of a consumer’s decision-making process, ultimately determining conversion and retention rates.
The quality of a product photo reflects your brand image, creating the infamous first impression.
The key to making the most of their first impression is to present polished, professional images that evoke maximum engagement.
1. Quality visuals enhance every buyer touchpoint.
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93% of consumers consider images essential in purchasing decisions. Your images represent your product’s perceived value and quality. They speak directly to your target audience, making your product page and content more relatable. Take Naturally Curly’s for example. They offer amazing images of simple, everyday products, often making them cool and appealing. Take a look at the product images below. How neat and trustworthy do they look? |
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2. Images are a key element of branding.
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Branding should be central to every decision your company makes, including:
Everything in an image—quality, subject matter, color theme and saturation—should speak in a uniform voice that resonates with your target audience. Your goal is to form long-term relationships with your customers, and photos are one of the most important tools to achieve that. Seriously Silly Socks does a great job at this. They offer polished but super brand-charged product-only images. |
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Source: Seriously Silly Socks
The 2 Types of photographs you should use
There are two main types of images that should be used on your product page and across your marketing channels.
1. The first are clean-cut, white background, product-only images. These should include your featured product, and a variety of images showcasing your product from different angles. Below is an example of Sierra Designs’ product-only shot.
1. The first are clean-cut, white background, product-only images. These should include your featured product, and a variety of images showcasing your product from different angles. Below is an example of Sierra Designs’ product-only shot.
2. The second is in-context or lifestyle photos that show your product being used in its intended environment or alongside complementing products. Here’s the same product in a lifestyle or in-context shot.
Product-Only Images.
Product-only images are meant to show your product in its best light from all relevant angles.
They are usually shot on a white background, helping to create a consistent look across your product line.
These images describe your product at a glance and are best suited for your product page. Their job is to nurture page visitors towards making a purchase.
Contrary to what people might assume, you actually need about a dozen images on your product page, not just one or two.
Most of them should be product-only shots, with one or two in-context shots mixed in, designed to create further emotional bonds with your product.
Product-only images are generally the most suited for product pages, as they have a significantly higher rate of conversion.
They are usually shot on a white background, helping to create a consistent look across your product line.
These images describe your product at a glance and are best suited for your product page. Their job is to nurture page visitors towards making a purchase.
Contrary to what people might assume, you actually need about a dozen images on your product page, not just one or two.
Most of them should be product-only shots, with one or two in-context shots mixed in, designed to create further emotional bonds with your product.
Product-only images are generally the most suited for product pages, as they have a significantly higher rate of conversion.
In-Context or Life-style Images.
Lifestyle shots, ones that tell a story, are best suited for social media, blog posts, emails, and other marketing channels at the top of your conversion funnel.
It’s also good to add a few in-context snaps to your product page, helping to to boost emotional engagement.
The same rules apply to taking lifestyle photos as in product-only shots, apart from the fact that lifestyle photos allow you a lot more creative freedom.
It’s also good to add a few in-context snaps to your product page, helping to to boost emotional engagement.
The same rules apply to taking lifestyle photos as in product-only shots, apart from the fact that lifestyle photos allow you a lot more creative freedom.
Too much of a hassle for you to take the product photographs yourself?
For the equipment and time taken to stage, shoot and post process your photographs, we know it can be time consuming.
We also understand that sometimes you wish to focus more on your sales, customer service and business development, so we can help by taking the hassle off you!
And guess what, you may find a friend to share and split the costs with ! - So long as as the photographs are taken at the same session and fall within our deliverables.
Our resident photographer also takes commercial images for restaurants! Samples of her work can be found on Getty images and EyeEm.. Here's a sample : https://www.eyeem.com/p/152233177
We also understand that sometimes you wish to focus more on your sales, customer service and business development, so we can help by taking the hassle off you!
And guess what, you may find a friend to share and split the costs with ! - So long as as the photographs are taken at the same session and fall within our deliverables.
Our resident photographer also takes commercial images for restaurants! Samples of her work can be found on Getty images and EyeEm.. Here's a sample : https://www.eyeem.com/p/152233177
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Here's what the $240 package consists of
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Disclosure : Contents this this page are references from this website