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O2O Private CNY Market at Skyvue 8 Feb 2020

O2O Private Chinese New Year Market
Event: Residents Private CNY Party
Date: 8 Feb 2020
Time: 9.30 am to 12.30 pm.  Booth to be set up and operational by 9.15 am

Number of vendors: Capped at 25

Venue:
Skyvue Condominium across Bishan Junction 8 (not the one opposite Raffles Institution)
Multi-story carpark level 5
Address 1 Bishan St 15 S(573910) – we recommend you check this place

Attendees
Residents of Skyvue.
Gracing the occasion: Local Member of Parliament Mr Chong Kee Hiong
Estimated number: Unknown as this is the first time they are doing this with the MP. The committee is quietly confident of a good turnout, looking at their responses for the Christmas party, but would prefer to be conservative.

Residents’ profiles
694-unit estate. Half of which are rental units. Mix of Jap, Korean, Americans, Europeans. Yuppie couples, small families (up to 2 kids), 30s-40s in age range, 40% PRC residents who are low-profile, hi-ses persons. And some grandparents who are caregivers of their grandchildren.
All households are tech-savy, educated and connected by a Skyvue Residents’ App.

Programme
Chinese New Year Lou Hei (Salad toss) lunch and Lion Dance with some ancillary activities that include our pop-up market place.


O2O (Offline to Online) Booth and Marketing Services Configuration:
  • Up to 4 posts from each merchant:
    • To be posted into the condominium’s residents’ private Facebook group (about 365 members)
    • The newsfeed of the condominium residents’ App.
    • Posts will be scheduled once a week from the date of booking till 7 Feb, capped at 4 posts.
    • Each post cannot be repetitive, and merchants are to provide the contents in JPG format.
    • Content of posts are subject to approval by the management of the condominium.
 
  •  1 table (1.2m by 0.6m) with red table cloth (please bring your own table cloth to lay over ours).
  • 2 plastic chairs
  • 1 x power point (shared) good for mobile phone and laptop charging and table top lighting (please bring along your own power extension strips).

Rates:
$128 per merchant.


This is a curated market and here are the Products we think would work:
  • Quality products not usually found on mass market e-commerce marketplaces such as Qoo10, Lazada, Taobao, Alibaba, Carousell etc with perhaps the exception of Etsy where all the products are handmade.
  • Hand-made, handcrafted, bespoke products – Soap, Fashion, jewellery, bags, purses, toys, patchwork blankets, or other accessories
  • Collectibles such as vintage products, watches, quality toys etc.
  • Pre-packed food products and unique beverages (including alcoholic beverages)
  • Food products such as organic honey, vegetable, fruit, snacks, nuts, olive, coconut oils etc
  • Farm to consumer produce such as quality cuts of meats, etc
  • Horticulture
  • CNY related products / offerings
  • Other products that you think may be relevant to the audience profile, but still subject to our curation.

These are the products requested for by residents after feedback
  • cultural and family-oriented foods
  • family oriented lifestyle products


Our recommendations
Marketing and promotion should be your primary objective for this market because:
  1. The response rates of residents is indeterminate at this time that we are recruiting merchants. The turnout maybe 100, 500 or 1000.
  2. Consumers are generally taking a longer time to make purchase decisions due to the rise of info-comm technology, which means your sales may come in later after the event.
  3. Because you have a captive digital audience, you should have an online way for your potential customers to reach you – Facebook, Website, Telegram, Etsy, Email, Whatsapp, QR codes to leverage the posts.
  4. The consumers you encounter at this market are likely to be corporate decision makers.
  5. You’re encouraged to make your booth attractive, and the purpose of providing the power point is so you can bring some lights to accentuate your products.
  6. CNY related products / offerings are welcome, but 8 Feb being post actual day CNY, you may consider using this opportunity to clear any CNY stock if any.
  7. For merchants selling food products, sampling is very much welcome – in fact, we think sampling is a must-have!

Your investment of $128 comes up to about $32 per post to reach the 694 households, which comes up to $0.046 per household.

Is this worth your while to invest your marketing dollar?

Book your booths here

Location Map

Picture
Skyvue Condo, next to Bishan Junction 8
Picture
Level 5 of Multi story car park. Well ventilated.
Copyright © TGIF Bazaars 2018
  • HOME
  • Legacy
    • Services >
      • Store >
        • FreeBooths
        • Vegefruitarian
        • Loads of fruit
        • Health Products
      • Business Services
      • Design Services
      • Product Photography
      • Graphics Design Forms >
        • Logo Development
        • Marketing Collateral Design
        • Colour Picker
    • Virtual Markets >
      • Book a virtual booth >
        • Terms and Conditions
      • TGIF Zoombazaars >
        • Zoombazaar is what
      • Buskzaar
  • Pop-up Market Academy
    • Laundry pole game
    • Vendor Resources
    • Selling Food
  • Write to us
  • Media