O2O Private CNY Market at Skyvue 8 Feb 2020
O2O Private Chinese New Year Market
Event: Residents Private CNY Party
Date: 8 Feb 2020
Time: 9.30 am to 12.30 pm. Booth to be set up and operational by 9.15 am
Number of vendors: Capped at 25
Venue:
Skyvue Condominium across Bishan Junction 8 (not the one opposite Raffles Institution)
Multi-story carpark level 5
Address 1 Bishan St 15 S(573910) – we recommend you check this place
Attendees
Residents of Skyvue.
Gracing the occasion: Local Member of Parliament Mr Chong Kee Hiong
Estimated number: Unknown as this is the first time they are doing this with the MP. The committee is quietly confident of a good turnout, looking at their responses for the Christmas party, but would prefer to be conservative.
Residents’ profiles
694-unit estate. Half of which are rental units. Mix of Jap, Korean, Americans, Europeans. Yuppie couples, small families (up to 2 kids), 30s-40s in age range, 40% PRC residents who are low-profile, hi-ses persons. And some grandparents who are caregivers of their grandchildren.
All households are tech-savy, educated and connected by a Skyvue Residents’ App.
Programme
Chinese New Year Lou Hei (Salad toss) lunch and Lion Dance with some ancillary activities that include our pop-up market place.
O2O (Offline to Online) Booth and Marketing Services Configuration:
Rates:
$128 per merchant.
This is a curated market and here are the Products we think would work:
These are the products requested for by residents after feedback
Our recommendations
Marketing and promotion should be your primary objective for this market because:
Is this worth your while to invest your marketing dollar?
Event: Residents Private CNY Party
Date: 8 Feb 2020
Time: 9.30 am to 12.30 pm. Booth to be set up and operational by 9.15 am
Number of vendors: Capped at 25
Venue:
Skyvue Condominium across Bishan Junction 8 (not the one opposite Raffles Institution)
Multi-story carpark level 5
Address 1 Bishan St 15 S(573910) – we recommend you check this place
Attendees
Residents of Skyvue.
Gracing the occasion: Local Member of Parliament Mr Chong Kee Hiong
Estimated number: Unknown as this is the first time they are doing this with the MP. The committee is quietly confident of a good turnout, looking at their responses for the Christmas party, but would prefer to be conservative.
Residents’ profiles
694-unit estate. Half of which are rental units. Mix of Jap, Korean, Americans, Europeans. Yuppie couples, small families (up to 2 kids), 30s-40s in age range, 40% PRC residents who are low-profile, hi-ses persons. And some grandparents who are caregivers of their grandchildren.
All households are tech-savy, educated and connected by a Skyvue Residents’ App.
Programme
Chinese New Year Lou Hei (Salad toss) lunch and Lion Dance with some ancillary activities that include our pop-up market place.
O2O (Offline to Online) Booth and Marketing Services Configuration:
- Up to 4 posts from each merchant:
- To be posted into the condominium’s residents’ private Facebook group (about 365 members)
- The newsfeed of the condominium residents’ App.
- Posts will be scheduled once a week from the date of booking till 7 Feb, capped at 4 posts.
- Each post cannot be repetitive, and merchants are to provide the contents in JPG format.
- Content of posts are subject to approval by the management of the condominium.
- 1 table (1.2m by 0.6m) with red table cloth (please bring your own table cloth to lay over ours).
- 2 plastic chairs
- 1 x power point (shared) good for mobile phone and laptop charging and table top lighting (please bring along your own power extension strips).
Rates:
$128 per merchant.
This is a curated market and here are the Products we think would work:
- Quality products not usually found on mass market e-commerce marketplaces such as Qoo10, Lazada, Taobao, Alibaba, Carousell etc with perhaps the exception of Etsy where all the products are handmade.
- Hand-made, handcrafted, bespoke products – Soap, Fashion, jewellery, bags, purses, toys, patchwork blankets, or other accessories
- Collectibles such as vintage products, watches, quality toys etc.
- Pre-packed food products and unique beverages (including alcoholic beverages)
- Food products such as organic honey, vegetable, fruit, snacks, nuts, olive, coconut oils etc
- Farm to consumer produce such as quality cuts of meats, etc
- Horticulture
- CNY related products / offerings
- Other products that you think may be relevant to the audience profile, but still subject to our curation.
These are the products requested for by residents after feedback
- cultural and family-oriented foods
- family oriented lifestyle products
Our recommendations
Marketing and promotion should be your primary objective for this market because:
- The response rates of residents is indeterminate at this time that we are recruiting merchants. The turnout maybe 100, 500 or 1000.
- Consumers are generally taking a longer time to make purchase decisions due to the rise of info-comm technology, which means your sales may come in later after the event.
- Because you have a captive digital audience, you should have an online way for your potential customers to reach you – Facebook, Website, Telegram, Etsy, Email, Whatsapp, QR codes to leverage the posts.
- The consumers you encounter at this market are likely to be corporate decision makers.
- You’re encouraged to make your booth attractive, and the purpose of providing the power point is so you can bring some lights to accentuate your products.
- CNY related products / offerings are welcome, but 8 Feb being post actual day CNY, you may consider using this opportunity to clear any CNY stock if any.
- For merchants selling food products, sampling is very much welcome – in fact, we think sampling is a must-have!
Is this worth your while to invest your marketing dollar?
Book your booths here
Location Map
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Skyvue Condo, next to Bishan Junction 8
Level 5 of Multi story car park. Well ventilated.
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