Entrepreneur Profile - Medium Size Business Owner
Definition:
An owner of a business that has at least 1 salaried employee other than the owner him or herself.
An owner of a business that has at least 1 salaried employee other than the owner him or herself.
In our context, Medium Sized Business Owners are experimenters of their marketing ideas. They are not that familiar with how Pop-up Markets work but are willing to give it a shot!
They participate in Pop-up Markets because they are testing this as a marketing channel for their business to consumer products and services.
Their objectives of participation are mostly of sales and marketing, so this persona has objectives similar to Veterans and Startups.
Business objectives are the key reasons why they participate. And once they find their success formula and decide to adopt pop-up markets as their critical business activity, they become Veterans.
They're most likely:
Are you medium sized business owner?
They participate in Pop-up Markets because they are testing this as a marketing channel for their business to consumer products and services.
Their objectives of participation are mostly of sales and marketing, so this persona has objectives similar to Veterans and Startups.
- Exposure to consumers
- Product Testing
- Sales
Business objectives are the key reasons why they participate. And once they find their success formula and decide to adopt pop-up markets as their critical business activity, they become Veterans.
They're most likely:
- to prefer the pop-up markets where the demographics of the audience and sample sizing are suitable for them to gather enough data for analysis.
Are you medium sized business owner?
