Participant Profile - Marketing Expert
Definition:
A marketing expert is someone who is skilled professional who understands analysis, what motivates consumers and how to put strategies in place to improve business.
He or she would at least know who Philip Kotler is at some point in time in their career, and understand why digital marketing is an essential element in today's marketing mix.
A marketing expert is someone who is skilled professional who understands analysis, what motivates consumers and how to put strategies in place to improve business.
He or she would at least know who Philip Kotler is at some point in time in their career, and understand why digital marketing is an essential element in today's marketing mix.
In our context, Marketing Experts are not business owners , but people who are employed (or contracted) by businesses to achieve business objectives such as branding, sales, product testing or conducting consumer research.
They do not undertake business risks faced by business owners and entrepreneurs, and usually work with a budget given to them.
Most marketing experts ignore the potential gains of participating in pop-up markets. The more insightful ones will even offer to sponsor pop-up markets in return for something - yes, sponsorship is, and has to be mutually beneficial for the sponsor and sponsored.
Their motivation for participation is purely business, and in the name of obligations to their KPIs, as part of the directions provided by their big bosses and/or clients.
Business objectives are the key reasons why they participate.
They're most likely:
You're a marketing expert if you know how many Ps there are these days.
They do not undertake business risks faced by business owners and entrepreneurs, and usually work with a budget given to them.
Most marketing experts ignore the potential gains of participating in pop-up markets. The more insightful ones will even offer to sponsor pop-up markets in return for something - yes, sponsorship is, and has to be mutually beneficial for the sponsor and sponsored.
Their motivation for participation is purely business, and in the name of obligations to their KPIs, as part of the directions provided by their big bosses and/or clients.
Business objectives are the key reasons why they participate.
They're most likely:
- to prefer the pop-up markets where the demographics of the audience and sample sizing are suitable for them to further their business interests that also includes Branding and Public Relations objectives.
You're a marketing expert if you know how many Ps there are these days.
