Singapore Pop-up Market Services

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TGIF Bazaars Services

What do you think are Pop-up Markets?

In today's context Markets/Marketplaces are physical and online spaces where buyers and sellers gather.

The are a few things buyers usually do at market places - the universal term we use is 'Shopping'.

Is this a no-brainer? Read on....

BUT 'SHOPPING' CAN MEAN MANY THINGS FOR THE CONSUMER...

1) Research products before making that purchase transaction, including meeting online sellers and checking out the products before buying;

2) Compare prices before buying;

3) Recreational activity - strolling, just passing by, looking for entertainment;

4) Checking out competing products and offerings;

5) Transact / make purchases.

Collectively called consumers, the shoppers at first are anonymous faces to sellers, but if you get to know them, they could very well be decision makers in their workplaces.

Hence there are opportunities that the shopper may end up becoming your corporate customer.

There are also a few things sellers can do at market places - the term we we usually use is 'selling' but really, we think it should be 'Marketing' - why else would it be called 'marketplaces' and not 'sellers places'?

Sounds like a no-brainer again? Read on...

MARKETING CAN MEAN MANY THINGS...

1) Meet existing customers face to face;

2) Meet online shoppers face to face;

2) Create awareness for your business / brand through branding activities;

3) Create or expand your customer database such as email addresses or social media followers;

4) Promote / Test new products;

5) Conduct sampling exercises;

6) Meet shoppers who didn't know about you before;

7) Showcase or exhibit your services / crafts or products;

8) Transact, close sales;

9) Whatever your imagination takes you and within legal limits, of course

Pop-up Markets are temporary markets that spring out of spaces. Although the forms of marketplaces may be rather similar - their objectives, nature, content and time-periods can be very different. E.g. Festive Bazaars, weekend; artisan, food, handicraft, flea and even cause-driven markets.

TGIF Bazaars can assist you when you embark on Pop-up Markets as a channel for your business activities, whether you are :

events or fellow pop-up markets organisers
entrepreneurs looking at organising markets
merchants, or sellers
venue owners
business owners
business managers
human resource department / trainers looking at using pop-up markets for organisational learning / training
Government agencies